The Marketing Collection

I’ve had several emails asking if this was available yet, and YES, it was released earlier this summer.  We had a fantastic group buy going on ProPs for awhile.  So because there has been so much interest, I am offering an “informal group buy” for this week only.  If you order this week, I am offering the Marketing Collection for the original intro price of $175 (normally $250).  This special will end on Saturday night, so all of you blog followers can have a crack at it as well as those who have emailed me. 

What IS the Marketing Collection?

To purchase, email me at workshops at shelbylane dot net.  And remember: the “informal group buy” price ends THIS SATURDAY.

Last Day

This is the last day to get the Marketing Collection at the introductory price of $175! After midnight tonight, it will be going up to $250. Here’s the scoop about what it includes:

• Over 60 samples of marketing pieces we have used in the studio, including business cards, t-shirt and bib/onesie designs, drop cards, promo postcards, samples of our “Simply Elegant” line of holiday and birth announcement cards, thank you notes, ads for local publications and events, price lists for the regular studio offerings (and an in-store promo mini-session), and our current Circle of Friends promo emails and postcards. These are great to help jump start some inspiration for your own pieces! I do not do mass/direct mail, but I have included some of our mailed invitations that we’ve sent out to selected members of our current client list.
• By popular demand: our newest partnership proposal template, in layered PSD files, including the generic pre-written partnership proposal letter. Add in your own information and go!
• Four of our Promo Slideshows
• Full session contact sheets from a maternity, a newborn, a 6 month, a 9 month, and a 12 month session.
• 10 “mini-lessons” to help you get started thinking about building your OWN brand and style, with exercises.

I think this kit will be a great resource to help you start your brand building and your marketing plan, just in time for you to gear up for the holiday season! If you’d like to purchase the kit and are outside of a 100 mile radius of the studio, drop me a note at workshops at shelbylane dot net. And Shannon, your CD is going out today! Thanks for being so patient.

Building Your Brand

Hey everybody! It has been a busy few weeks at the studio but I am still here. Instead of posting something of my own today, I’m sending you to another site. I have another long post about “setting yourself apart fromall the millions of other photographers out there” brewing but I just haven’t found the time to type it out yet.

I have talked with many of you lately who feel like you don’t have a strong enough brand to really set you apart in your clients minds. This is a slower time of year for photographers, and all of us portrait folks are gearing up for the super busy holiday season, so this is a great time to take a good, hard look at your business and see what is working and what is not. Not Just Pretty is a good place to start. Professional designer Erin Ferree has written some fantastic articles about branding, marketing, design, and search engine optimization tips, and I think that all of us can find something useful on her blog.