Building Your Brand

Hey everybody! It has been a busy few weeks at the studio but I am still here. Instead of posting something of my own today, I’m sending you to another site. I have another long post about “setting yourself apart fromall the millions of other photographers out there” brewing but I just haven’t found the time to type it out yet.

I have talked with many of you lately who feel like you don’t have a strong enough brand to really set you apart in your clients minds. This is a slower time of year for photographers, and all of us portrait folks are gearing up for the super busy holiday season, so this is a great time to take a good, hard look at your business and see what is working and what is not. Not Just Pretty is a good place to start. Professional designer Erin Ferree has written some fantastic articles about branding, marketing, design, and search engine optimization tips, and I think that all of us can find something useful on her blog.